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BLUEBIRD – The Business Edition

A Transformational Workshop for Women in Business

Friday, October 2, 2026
10:00 AM–1:00 PM
Southgate Community Center
3145 Southgate Circle, Sarasota, Florida 34239

Part of the 2026 Bluebird Series

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What Part of Your Leadership Needs to Be Reinvigorated?

You have goals to reach, decisions to make and something meaningful you are ready to create.

But the answer may not be another strategy—or simply working harder.

Through facilitated conversations, transformational experiences and genuine connection with other women in business, Bluebird will give you access to greater clarity, renewed energy and fresh creativity for what comes next.

You won’t leave with another list of things you should be doing.

You will leave more connected to yourself, more powerful in your leadership and clearer about what you are ready to create in real time with community.

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What Will It Take to Exceed Your 2026 Goals?

In business, we can become limited by our own experience:

What we already know.
What has worked before.
What we believe is realistic.
What the numbers currently tell us.

Bluebird creates a different kind of environment—one where women think together, challenge what they already know and discover openings they may not have been able to see alone.

This is not traditional networking.

It is not a business class.

It is not another presentation.

It is a room for women who are ready to create new results now.

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Who Is Bluebird For?

Bluebird is for:

• Business owners, founders and entrepreneurs

• Executives, leaders and managers

• Women responsible for teams, revenue and results

• Women navigating growth, change or their next level of leadership

• Women who know they are capable of more—but don’t believe creating it should require this much stress or effort

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Your Facilitator and Host

Joh Morris Benichou

Creator of Bluebird | Creator of Sensory Leadership™ | Founder and CEO of Tirtha

For more than 30 years, Joh Morris Benichou has dedicated her life to transformation, leadership and human performance.

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Personally trained by Werner Erhard and selected as one of only 35 Landmark Forum Leaders worldwide, Joh has coached and led tens of thousands of people around the world—from entrepreneurs and emerging leaders to senior executives responsible for complex businesses, teams and organizations.

Today, her work is centered on a powerful question:

What becomes available when a woman creates with her environment.

Joh created Sensory Leadership™ to give women access to their own creative authority—the ability to trust themselves, see beyond the limits of their experience and create from what is emerging rather than simply repeating what has worked before.

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This is the foundation of Bluebird: The Business Edition.

Joh will guide the room through conversations and experiences designed to help each woman expand what she can see, access what she already knows within herself and discover new possibilities for her business, leadership and life.

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Plus incredible guest facilitators will enhance the experience.

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The Bluebird Legacy

Bluebird began as a series of speaker events that brought together more than 350 women and 40 speakers across Sarasota—sparking new collaborations, women’s circles and leadership communities throughout the region.

It was created in honor of Joh’s mentor, who once gave her a glass bluebird and told her:

“Never forget—you are the magic.”

Today, Bluebird continues that legacy.

Not simply as an event, but as a living, evolving space where women experience their own power to create what comes next.​